SELECTED HISTORICAL WORK

PROOF
BEATS PITCHES.

Four chapters from a career spent turning search visibility into business leverage. Historical results illustrate the work; they are not promises of identical outcomes.

01#1 FOR ~3 YEARS

Owned the For Sale By Owner search

THE CHALLENGE

Compete in a commercially valuable real-estate category with an owned digital asset.

THE WORK

Built and ranked real-estate-byowner.com around the buyer language and the business opportunity—not traffic for traffic’s sake.

THE RESULT

Held the number-one Google position for “For Sale By Owner” for roughly three years.

COACH’S NOTE: The best SEO asset does not merely attract attention. It can become part of the business itself.

02$250,000 EXIT

Turned search visibility into a sellable asset

THE CHALLENGE

Build value in a mortgage domain during an era when search traffic could define an online business.

THE WORK

Developed CaliforniaMortgageRates.com as a focused search property with commercial intent at its centre.

THE RESULT

The site sold for $250,000.

COACH’S NOTE: Rankings are temporary. A useful, transferable business asset is the larger prize.

03~740K → ~1.3M

Helped scale a national information brand

THE CHALLENGE

Grow discovery for a large place-data website without losing the usefulness that made the product valuable.

THE WORK

Applied search architecture and audience thinking to BestPlaces.net across a broad national information footprint.

THE RESULT

Monthly unique visitors grew from roughly 740,000 to 1.3 million during Coach Tim’s tenure.

COACH’S NOTE: Scale comes from systems—templates, entities, internal relationships and useful answers—not one magic keyword.

04ENTITY DOMINANCE

Made a surgeon the obvious subject

THE CHALLENGE

Build category authority in a competitive cosmetic-medicine market where trust matters more than generic volume.

THE WORK

Connected the surgeon, procedures, proof and supporting assets into a recognisable expert entity.

THE RESULT

The client became so strongly associated with the specialty that a manufacturer invited the surgeon to debut a device in the United States.

COACH’S NOTE: When the market and the machine recognise the same authority, opportunities arrive that rankings alone cannot explain.

YOUR BUSINESS IS NOT A TEMPLATE

Start with the problem worth solving.

Coach Tim begins with demand, evidence, constraints and revenue—not a prewritten package pretending every company is the same.